Table of Contents
Voice Search:
Voice search has become a game-changer in search marketing. Apple’s Siri, Amazon’s Alexa, and Google Assistant are getting more and more popular every day. Customers can now use their voice to search for information on the internet. As a result, this approach is changing the way businesses use SEM. You can check out the Trafficon SEM service to understand these components.
Understanding how people naturally speak and type is essential when optimising websites for voice search. Success in voice search mainly depends on how you use long-tail keywords and conversational phrases and give brief, direct answers. For example, while voice searching, someone might ask, “Where can I find the best car accessories near me?” instead of “Best car accessories places near me”.
To adopt this change, you need to adjust your SEM strategies. Here are some tips to look into:
- Long Tail Keyword Optimisation: Voice searches tend to be more conversational. Brands should focus on words and phrases that replicate human speech.
- Local SEO Optimisation: Voice searches often have a local intent. It’s essential to have consistent and accurate business information in local directories.
- Unique Snippets and Direct Answers: Focus on offering clear and direct responses to frequently asked questions related to your business,
Video Ads:
Video content is currently dominating the digital landscape. Videos are the most effective way to convey information rapidly and can be remembered. Through video ads on platforms such as YouTube, Facebook, and Instagram, advertisers get the opportunity to attract a vast section of their target audience. Videos create an emotional bond with the audience, which can significantly influence their decision of whether to buy a product or not. If we compare it to static or text-based ads, video ads have recently shown higher click-through rates and improved conversion rates.
However, including video ads in your SEM strategy requires more than creating engaging content. Here are a few tips you can use:
- Storytelling: Through rich storytelling, videos can connect emotionally with the audience and influence their purchasing decisions.
- Interactive Elements: Use interactive components to encourage user interaction and promote direct communication with your brand.
- Mobile Viewing Experience: Make sure your video content loads quickly and is mobile-friendly, as there’s been a sharp rise in mobile usage in recent years.
AI-Driven Advertising:
We have all seen the depiction of artificial intelligence in science fiction, from books to movies and more. But AI technology is no longer a myth or fiction anymore. AI is rapidly changing the digital marketing landscape, especially in SEM. Marketers use AI-powered tools to optimise their campaigns and analyse vast amounts of real-time data. One of the key advantages of these tools is that they use machine learning for ad targeting. Artificial intelligence can assess user behaviour, preferences, and demographic data to create a highly personalised advertising experience.
Here are a few advantages of AI-powered tools:
- Innovative Ad Copy and Personalisation: AI can create and test multiple ad variations. With these variations, content can be tailored to target specific audience segments for maximum impact.
- Automated Bid Management: AI algorithms can adjust bids based on various factors. It makes sure the best possible ad spend allocation for the highest ROI.
- Predictive Analytics: AI can forecast future trends and customer behaviour. This allows proactive campaign adjustments.
Mobile Optimisation:
Mobile optimisation is no longer just an option; it’s a necessity for the success of an SEM strategy. Most people use mobile phones to search on the Internet for the information they need. Hence, it is extremely important to provide a seamless mobile experience.
A few advantages of mobile optimisation are:
- Mobile-Friendly Landing Page: Make sure your landing pages are responsive and load properly on different mobile devices.
- App Store Optimisation: If necessary, optimise your mobile app’s ranking for search within app stores.
- Local Mobile Optimisation: Use location-based targeting to connect with mobile users looking for goods or services nearby.
Final Thoughts
Take advantage of these trends, adjust your strategy and look at how your business grows in the SEM landscape. If you take a forward-thinking approach, you’ll be able to deal with the rapid growth of digital marketing successfully and set the standard for developing captivating and exciting experiences for your customers.
